Black Friday and Cyber Monday Survey

Read time: 3 min

The holiday season is upon us, and with it comes the much-anticipated frenzy of Black Friday and Cyber Monday sales. To get the pulse of holiday shoppers, we conducted a quick survey using Zamplia, and the results are in! Here’s what we learned about how people are planning their holiday spending—and how easy it was to gather these insights with Zamplia.

Are Shoppers Ready to Splurge on Black Friday and Cyber Monday?

Absolutely! While some shoppers have a clear preference, many are gearing up to hit both sales events. Here’s how the responses break down:

15% plan to shop primarily on Black Friday.
11% are waiting for Cyber Monday deals.
50% are taking full advantage of both.
24% said they’ll sit out these sales entirely.

With just a few clicks on Zamplia, we gathered these insights and had them ready to share in no time.

Holiday Budgets: Who’s Spending What?

The holiday season means big spending for many. Here’s what respondents told us about their budgets (summing to 100%):

9% plan to spend less than $100.
22% expect to spend $100–$250.
27% are budgeting $250–$500.
27% plan to spend $500–$1000.
15% have set a budget of over $1000.

By leveraging Zamplia’s streamlined survey tools, we uncovered these budgetary trends quickly and effortlessly.

The Most Wanted Gifts of the Season

Gift-giving trends reveal what’s topping shopping lists this year. Because respondents could select multiple options, the percentages add up to more than 100%. Here’s what’s trending:

22% of respondents plan to give gift cards.
13% are shopping for clothing and accessories.
15% will buy toys and games.
24% are eyeing electronics and gadgets.
11% plan to purchase home goods and decor.
10% are gifting experiences.
5% mentioned other types of gifts.

Zamplia’s real-time data collection ensures businesses can spot trends like these in a flash.

Online, In-Store, or Both?

When it comes to where shoppers plan to score their deals, convenience reigns supreme (responses total 100%):

41% plan to shop exclusively online.
12% will brave the in-store rush.
47% prefer a hybrid approach—both online and in-store shopping.

Zamplia made it easy to collect and analyze this data, offering actionable insights for brands.

How Much Do Discounts Matter?

Spoiler alert: they matter a lot. Here’s how respondents rated the influence of discounts and promotions (responses total 100%):

54% said discounts are very influential.
35% said they’re somewhat influential.
8% were neutral.
Only 1.5% said they’re not very influential, and a mere 0.5% said discounts don’t matter at all.

Curious about what drives your audience? Zamplia helps you uncover these motivators with ease.

When Does the Shopping Start?

The countdown to the holidays begins early for some but much later for others (responses total 100%):

18% of shoppers start before October.
10% begin in October.
35% start in November, before Black Friday.
23% wait for Black Friday or Cyber Monday.
15% leave it until December.

Timing is everything during the holiday season, and Zamplia’s quick deployment helps you stay ahead of the curve.

What Influences Shopping Channel Choices?

When choosing where to shop, here’s what shoppers prioritize most (multi-mention question):

24% prioritize price or discounts.
42% value convenience.
20% focus on product availability.
10% emphasize the ability to see or try items in person.
2% consider the environmental impact of delivery.
2% listed other factors.

From crafting questions to analyzing trends, Zamplia made the process seamless and fast.

Why Zamplia?

What’s the secret behind these insights? Zamplia! The platform allowed us to:

Build the survey quickly with an intuitive interface.
Reach respondents globally, ensuring diverse and robust data.
Access real-time results, so we could start analyzing immediately.

Whether you’re a brand looking to fine-tune your holiday campaigns or a researcher needing quick insights, Zamplia makes it easy to go from question to actionable results. Ready to see it for yourself? Take a tour or book a demo with us today.