New research from Zamplia reveals the summer spending trends shaping consumer behavior, from strategic splurging and deal hunting to brand switching and financial caution.

Americans are increasingly driven by deals, reshaping brand loyalty, pricing strategy, and purchase behavior.

Spring shopping trends 2026 reveal a powerful seasonal reset driving spending, brand switching, and consumer behavior across categories.

Do consumers trust AI when they shop? Most are aware of it, nearly half have purchased because of it, but transparency ultimately determines whether trust grows or breaks.

Fresh consumer insights reveal a surprising shift in how 370 Americans are approaching Super Bowl LX-and it's not what advertisers expect .

Canadians are redefining holiday gifting in 2025, balancing a growing preference for experiences like travel and concerts with the practical appeal of traditional gift cards.

Zamplia’s latest survey shows that while most Canadians deeply value Remembrance Day, few fully understand the broader history and experiences of the veterans they honor.

When Zamplia surveyed 308 Canadians this October, we set out to answer a simple question: How are consumers navigating Halloween amid economic pressure, social media influence, and shifting priorities?

Imagine walking into your colleague’s home office and spotting a meticulously arranged display of blind-box figures alongside a half-built LEGO Architecture set.

As the 2025 school year begins, Zamplia set out to understand how real families are adapting.