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The Super Bowl is more than just a football game—it’s an event that brings together a variety of traditions, preferences, and habits. From the way fans watch the game to the snacks they enjoy, each year offers a glimpse into the diverse ways people engage with this cultural phenomenon. In this post, we’ll explore key insights from a our survey about Super Bowl viewing habits, including how people watch the game, what they enjoy most, and the beverages and snacks that keep everyone fueled throughout the night.
How Do You Usually Watch the Super Bowl?
The Super Bowl experience varies, but watching live on TV is the most popular choice. Here’s how respondents typically tune in:
- Live on TV or online stream at home alone: 48%
- At a party with friends and family: 20%
- At a bar or restaurant: 1%
- With coworkers at an office gathering: 0%
- I don’t watch the Super Bowl: 31%
With Zamplia, collecting and analyzing these insights was straightforward, providing valuable data for understanding Super Bowl viewing habits.
Which Part of the Super Bowl Experience Do You Enjoy the Most?
From the game to the halftime show, everyone has their favorite part of the Super Bowl experience. Here’s how respondents ranked their enjoyment:
- The game itself: 35%
- The halftime show: 8%
- The commercials: 23%
- The food and socializing: 10%
- The teams playing: 6%
- The party atmosphere: 2%
- The overall event experience: 16%
- Others: 0%
Zamplia made it simple to uncover these preferences, providing quick and accurate insights into what makes the Super Bowl memorable for fans.
How Closely Do You Follow the Teams Playing in the Super Bowl?
When it comes to following Super Bowl teams, habits vary widely. Here’s how respondents shared their level of engagement:
- I follow them throughout the season: 47%
- I start paying attention during the playoffs: 33%
- I only watch the Super Bowl: 21%
With Zamplia, gathering these insights was as effortless as watching the big game from your favorite spot. The platform made it easy to design the survey and get results that shed light on fan behavior.
How Would You Rate the Halftime Show in Recent Years?
Opinions on the Super Bowl halftime show vary, but many viewers find it enjoyable. Here’s how respondents rated it:
- Excellent: 14%
- Good: 35%
- Average: 25%
- Poor: 13%
- I usually skip the halftime show: 13%
Zamplia made it easy to gather these insights, providing a clear snapshot of how viewers perceive this iconic part of the Super Bowl experience.
Do Super Bowl Commercials Influence Your Opinion or Purchasing Decisions?
Super Bowl commercials are a big draw, but their influence varies. Here’s how respondents shared their thoughts:
- Yes, they often do: 8%
- Sometimes, depending on the product: 40%
- Rarely: 30%
- No, they don’t influence me at all: 21%
Zamplia made it simple to uncover these insights, highlighting the varying impact of these high-profile ads on consumer behavior.
What Is Your Beverage of Choice While Watching the Super Bowl?
When it comes to beverages during the Super Bowl, there’s a wide range of choices. Here’s how respondents prefer to drink while watching the big game:
- Beer: 25%
- Wine: 12%
- Cocktails or mixed drinks: 8%
- Spiked seltzer: 2%
- Non-alcoholic beverages: 37%
- I don’t usually drink during the Super Bowl: 15%
Zamplia made gathering these insights easy, providing a quick and accurate understanding of what’s in everyone’s cup during the game.
What Is Your Non-Alcoholic Beverage Choice While Watching the Super Bowl?
For those opting for a non-alcoholic drink during the Super Bowl, soda is the top choice. Here’s how the preferences break down:
- Soda: 62%
- Water: 26%
- Juice: 3%
- Mocktails: 1%
- CBD drinks: 1%
- Non-alcoholic beers: 0%
- Others: 7%
Zamplia made it easy to gather these insights, allowing us to quickly understand what fans are sipping on while enjoying the game.
What Is Your Go-To Snack or Dish for Super Bowl Sunday?
When it comes to Super Bowl snacks, certain dishes are the clear favorites. Here’s how respondents snack during the game:
- Chicken wings: 20%
- Pizza: 27%
- Nachos: 11%
- Chips and dip: 29%
- Something sweet (desserts): 3%
- Others: 9%
Using Zamplia, we easily gathered these tasty insights, highlighting the fan-favorite snacks that make Super Bowl Sunday special.
Do You Typically Participate in Any Gambling Activities Related to the Super Bowl?
While the Super Bowl is known for its bets and wagers, many prefer to sit this one out. Here’s how respondents engage (or not) with Super Bowl-related gambling:
- I don’t gamble for the Super Bowl: 76%
- Sports betting (e.g., bets on teams, players, game outcomes): 3%
- Super Bowl squares: 7%
- Fantasy sports related to the Super Bowl: 1%
- Other betting activities (e.g., poker, blackjack, etc) during the Super Bowl: 0%
- Friendly wagers with friends or family: 11%
- App betting: 1%
- Others: 0%
With Zamplia, we were able to easily gather and analyze these insights, helping us understand the various ways people engage (or don’t) with gambling during the big game.
Which Super Bowl Commercial Type Are You Most Excited For?
When it comes to Super Bowl commercials, humor takes the lead for most viewers. Here’s how respondents shared their excitement for different types of ads:
- Funny commercials: 61%
- Emotional/inspirational commercials: 10%
- Celebrities or athlete cameos: 6%
- New product announcements: 13%
- I’m not interested in the commercials: 10%
Using Zamplia, we easily gathered these insights to uncover what kind of ads people are most looking forward to during the game.
Why Zamplia?
The Super Bowl is an annual celebration filled with excitement, camaraderie, and traditions. Whether it’s the game, the commercials, or the food that takes center stage, it’s clear that everyone has their own unique way of experiencing the big game. Thanks to insights gathered with Zamplia, we now have a clearer picture of what makes the Super Bowl a special event for so many people. From the snacks on the table to the commercials that capture our attention, these findings highlight the diverse ways fans engage with this iconic sports spectacle. Take a tour or book a demo with us today.
