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Steve Male Promoted to Chief Innovation Officer of The Logit Group, Will Continue to Lead Zamplia
The Logit Group promotes Steve Male to Chief Innovation Officer, expanding his role across innovation, AI, client solutions, and Zamplia.
Summer 2026: Splurge or Save? Inside America’s “Strategic Splurge” Season
New research from Zamplia reveals the summer spending trends shaping consumer behavior, from strategic splurging and deal hunting to brand switching and financial caution.
Only If It’s On Sale: What American Shoppers Really Think About Full-Price Buying in 2026
Americans are increasingly driven by deals, reshaping brand loyalty, pricing strategy, and purchase behavior.
Building Your Survey Data Quality Framework: A Step-by-Step Implementation Guide
A survey data quality framework enables consistent, real-time fraud prevention and scalable quality control across all research projects.
Real-Time Survey Fraud Prevention: Why Detection After the Fact Is Too Late
Real time survey fraud prevention stops bad data before it enters your dataset, protecting quality, cost, and confidence in your insights.
Why Spring Is the Most Powerful Buying Season You’re Not Talking About
Spring shopping trends 2026 reveal a powerful seasonal reset driving spending, brand switching, and consumer behavior across categories.
Do Consumers Trust AI When They Shop? Here’s What People Said
Do consumers trust AI when they shop? Most are aware of it, nearly half have purchased because of it, but transparency ultimately determines whether trust grows or breaks.
Understanding Survey Data Fraud: 5 Types That Threaten Your Data
Survey data fraud now affects nearly every study, and understanding the five most common fraud types is critical to protecting data quality in 2026.
The Super Bowl Spending Paradox: New Data Reveals What Americans Actually Buy (And Why It Matters for Your Brand)
Fresh consumer insights reveal a surprising shift in how 370 Americans are approaching Super Bowl LX-and it's not what advertisers expect .
The Great Canadian Gifting Shift: Why Wrapping Paper Is Losing to Plane Tickets in 2025
Canadians are redefining holiday gifting in 2025, balancing a growing preference for experiences like travel and concerts with the practical appeal of traditional gift cards.