When Zamplia surveyed 308 Canadians this October, we set out to answer a simple question: How are consumers navigating Halloween amid economic pressure, social media influence, and shifting priorities?
Imagine walking into your colleague’s home office and spotting a meticulously arranged display of blind-box figures alongside a half-built LEGO Architecture set.
New research reveals a shocking reality: 45% of marketing data used for business decisions is incomplete, inaccurate, or outdated.
As the 2025 school year begins, Zamplia set out to understand how real families are adapting.
Our latest study highlights public concern about extreme weather and how prepared people feel to handle it.
Discover how to identify poor panel sample quality and prevent data issues before they impact your research results.
Whether it’s a quick-turn consumer study or a high-stakes policy tracker, poor-quality participation can quietly degrade results and lead to inaccurate conclusions.
Whether you're fielding a quick consumer survey or a complex B2B tracker, the quality of your data hinges on the people behind the responses.
As Pride Month becomes a recurring fixture in brand campaigns, consumer opinions on LGBTQ+ representation and corporate allyship continue to evolve.
In today’s tight-budget, fast-turn research environment, the pressure to field quickly and cost-effectively is higher than ever.
