Canadians are redefining holiday gifting in 2025, balancing a growing preference for experiences like travel and concerts with the practical appeal of traditional gift cards.
API-driven sampling delivers faster stabilization, stronger quality control, and a more predictable fielding experience for modern research teams.
Long surveys consistently show higher dropout, lower engagement, and less reliable data past the fifteen-minute mark.
A structured multi-source approach improves representativeness, stabilizes data quality, and strengthens the reliability of research outcomes.
Major events change how—and how well—people participate in surveys, and recognizing these shifts is essential to protecting data quality.
Low-quality sample can subtly distort quantitative findings, making layered quality controls essential to protect the accuracy of research.
A modern multi-layer validation model gives universities cleaner, more reliable datasets than traditional online panels can provide.
Modern respondent marketplaces redefine how universities manage timelines, costs, and data quality in academic research.
Zamplia’s latest survey shows that while most Canadians deeply value Remembrance Day, few fully understand the broader history and experiences of the veterans they honor.
When Zamplia surveyed 308 Canadians this October, we set out to answer a simple question: How are consumers navigating Halloween amid economic pressure, social media influence, and shifting priorities?
