This post explores the challenges and opportunities in accommodating changes in online survey supply and demand, shedding light on the key factors influencing this dynamic and how stakeholders can adapt to stay ahead.

In the not-so-distant past, the process of collecting data for market research involved arduous methods like door-to-door surveys and paper questionnaires.

As we delve behind-the-scenes into the world of how survey respondents are sourced, we'll highlight the strategies, challenges, and the human touch involved in this crucial process.