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Case StudiesCase Study
New Snack Product Line Study
Overview
Ideating a new snack product line that appeals to health-conscious, budget-savvy Gen Z grocery shoppers.
Demographic + Segment
Gen Z (ages 18-24)
Primary grocery shoppers
Project Setup
Field time of one day, using multiple vendors through API.
Key Findings
Gen Z shoppers often prefer online grocery shopping but are willing to visit physical stores for unique, high-quality products.
Sample Research Questions
How often do you purchase groceries in-store versus online?
What factors are most important when selecting snacks (e.g., price, health benefits, convenience)?
Would you try a new product based on recommendations from social media influencers?
Key Findings
Shopping Behavior: Gen Z shoppers often prefer online grocery shopping but are willing to visit physical stores for unique, high-quality products.
Product Preferences: This group is drawn to snacks that are healthy, affordable, and convenient, with a preference for brands that align with sustainability.
Marketing Channels: Social media influencers and brand transparency play key roles in their purchase decisions.
Data Visualization
Preference Breakdown: Highlights the most valued product attributes like health benefits and sustainability.
Shopping Trends: Explores the balance between online and in-store shopping preferences among Gen Z.
