Response Time Analysis:
Detecting Inattentive and Speeding Behavior

Survey completion speed provides critical signals about response quality and engagement. Respondents who race through surveys often provide unreliable data, selecting random answers to complete quickly and collect incentives. Zamplia's response time analysis component within Calibr8 monitors question-level timing, identifying patterns that indicate insufficient consideration before answering.​

Our behavioral flow tracking analyzes how respondents navigate through surveys-clicking patterns, page transitions, time distributions across question types. Speeders typically exhibit abnormally fast completion on complex matrix questions, lengthy text passages, and multi-attribute evaluations that require cognitive processing. Calibr8 compares individual timing patterns against established norms for each question type, flagging respondents whose speeds fall outside acceptable ranges.​

Our behavioral flow tracking analyzes how respondents navigate through surveys-clicking patterns, page transitions, time distributions across question types. Speeders typically exhibit abnormally fast completion on complex matrix questions, lengthy text passages, and multi-attribute evaluations that require cognitive processing. Calibr8 compares individual timing patterns against established norms for each question type, flagging respondents whose speeds fall outside acceptable ranges.​

The challenge with response time analysis is avoiding false positives from genuinely fast but attentive respondents. Some individuals legitimately process information quickly, especially on familiar topics or repeat questionnaire formats. Calibr8 addresses this through multi-dimensional scoring that considers timing alongside other quality signals-open-ended response quality, answer coherency, engagement with red herring questions-to distinguish genuine speeders from efficient respondents.​
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