Read time: 6 mins

Valentine’s Day means different things to men, depending on whether they are single or in a relationship. Our study, which includes only male respondents, highlights their diverse perspectives on the holiday—whether they’re celebrating alone, with a partner, or choosing not to celebrate at all. From gift preferences to spending habits, the insights provide a deeper understanding of how men engage with Valentine’s Day, offering valuable takeaways for individuals and businesses alike. See what women had to say here.

Love Is in the Air—But for Whom?

Valentine’s Day also means different things depending on your relationship status. Here’s how our respondents—who all identify as male—described theirs:

  • Single: 26%
  • In a relationship: 69%
  • None of the Above: 5%

Using Zamplia, we quickly gathered these insights with ease. Whether you’re targeting singles celebrating self-love or couples planning a special evening, real-time data provides a valuable edge.

Singles Speak Out: How They’re Celebrating (or Skipping) Valentine’s Day

How Are Single Men Spending Valentine’s Day?

When it comes to celebrating Valentine’s Day or similar occasions, singles have different ways of spending the day. Here’s how they typically celebrate:

  • Malentine’s Day with friends: 0%
  • Treating myself to something special: 22%
  • Spending time with family: 10%
  • Engaging in hobbies or self-care: 86%
  • I don’t celebrate: 59%

It seems that a large portion of singles prefer to engage in self-care or choose not to celebrate at all.

What Kind of Gifts Do Single Men Typically Give on Valentine’s Day?

When it comes to gift-giving on Valentine’s Day, men have different approaches, and not everyone participates. Here’s how they typically handle gifts:

  • I buy gifts for my friends/family: 22%
  • I get something nice for myself: 16%
  • I don’t buy gifts for anyone: 60%
  • I participate in gift exchanges (e.g., Malentine’s, Secret Cupid): 2%

It’s clear that most men prefer not to buy gifts for anyone, while some focus on treating themselves or buying gifts for loved ones.

How Much Do Single Men Typically Spend on Valentine’s Day Plans?

When it comes to spending on Valentine’s Day, many men opt for budget-friendly plans, with a significant number choosing not to spend money at all. Here’s the breakdown:

  • Less than $25: 21%
  • $25 – $50: 10%
  • $50 – $100: 10%
  • More than $100: 3%
  • I don’t spend money on it: 55%

As shown, the majority of men prefer not to spend money on the occasion, with a smaller portion choosing to make modest investments in their celebrations.

What Is Most Important to Single Men When Celebrating Valentine’s Day or Similar Occasions?

When it comes to celebrating Valentine’s Day or similar occasions, men have different priorities. Here’s what matters most to them:

  • Spending quality time with loved ones: 19%
  • Indulging in self-care and personal treats: 17%
  • Having fun with friends: 12%
  • Creating meaningful memories: 2%
  • I don’t celebrate: 50%

It seems that while some men value quality time with loved ones, a large portion prefer to skip the celebration altogether.

How Do Single Men Feel About Valentine’s Day?

Opinions on Valentine’s Day vary among men, with some embracing the holiday and others taking a more indifferent or critical stance. Here’s how men feel about the occasion:

  • I love it! It’s a great excuse to celebrate love in all forms: 12%
  • It’s nice, but not a big deal to me: 38%
  • It feels too commercialized: 14%
  • I don’t celebrate it at all: 36%

It’s clear that while some men enjoy celebrating, many are indifferent or avoid the holiday entirely.

Valentine’s Day Through the Eyes of Those in Relationships

How Do Men with Partners Typically Celebrate Valentine’s Day?

When it comes to celebrating Valentine’s Day with a partner, men have a variety of ways to mark the occasion. Here’s what they typically choose to do:

  • Romantic dinner at a restaurant: 28%
  • Cooking a meal together at home: 23%
  • Giving gifts and flowers: 25%
  • Planning a weekend getaway: 3%
  • We don’t usually celebrate: 21%

It’s clear that romantic dinners and gift-giving are popular choices, but many couples prefer a more low-key or even non-existent celebration.

What Type of Gift Do Men with Partners Prefer to Give on Valentine’s Day?

When it comes to gift-giving on Valentine’s Day, men with partners seem to favor more traditional options. Here’s what they typically give:

  • Flowers and chocolates: 43%
  • Jewelry or accessories: 4%
  • An experience (e.g., trip, concert, spa day): 14%
  • A personalized or homemade gift: 7%
  • We don’t exchange gifts: 32%

As shown, flowers and chocolates remain the most popular gift choice, while many couples choose not to exchange gifts at all.

How Much Do Men with Partners Typically Spend on Valentine’s Day?

Spending on Valentine’s Day varies among men with partners, with many opting for moderate budgets. Here’s the breakdown:

  • Less than $25: 12%
  • $25 – $50: 26%
  • $50 – $100: 23%
  • More than $100: 21%
  • I don’t spend money on Valentine’s Day: 19%

It seems that most men spend between $25 and $50, but a significant portion either spend more or don’t spend money on the occasion at all.

Who Typically Plans the Valentine’s Day Celebration in Relationships?

When it comes to planning Valentine’s Day celebrations, it’s often a shared responsibility. Here’s who takes the lead in planning among men with partners:

  • I do: 30%
  • My partner does: 5%
  • We plan it together: 35%
  • We don’t plan anything special: 30%

It appears that many couples share the responsibility, while others either take turns or choose not to plan anything special at all.

What Is Most Important to Men with Partners When Celebrating Valentine’s Day?

For men with partners, the focus of Valentine’s Day is often on spending time together and creating lasting memories. Here’s what matters most to them:

  • Spending quality time together: 65%
  • Receiving a thoughtful gift: 3%
  • Making romantic gestures: 10%
  • Creating new memories: 7%
  • I don’t celebrate Valentine’s Day: 15%

As shown, the majority prioritize quality time, while fewer are focused on gifts or romantic gestures.

What’s the Ideal Valentine’s Day Date for Men with Partners?

When it comes to an ideal Valentine’s Day date, men with partners tend to favor quiet, intimate settings over more adventurous or non-traditional activities. Here’s what they prefer:

  • A romantic dinner: 41%
  • A fun activity (e.g., bowling, escape room, movie): 5%
  • A quiet night at home: 45%
  • A surprise getaway: 7%
  • Something non-traditional (e.g., volunteering, adventure sports): 3%

It seems that most men would rather enjoy a peaceful, private evening with their partner than take part in big celebrations or unusual experiences.

Why Zamplia?

Valentine’s Day traditions vary widely among men, influenced by relationship status, personal values, and spending habits. Whether it’s planning a romantic evening, opting for a quiet night at home, or skipping the holiday altogether, these Valentine’s Day Insights for Men offer a clearer picture of how men engage with the occasion. With Zamplia’s easy-to-use platform, we gathered real-time data to better understand these perspectives. These insights can help individuals plan more meaningful celebrations and allow businesses to tailor their strategies and messaging to better connect with their audience. Take a tour or book a demo with us today.