Read time: 6 mins

Valentine’s Day holds different meanings for everyone, and our study, which includes only female respondents, highlights the varying ways women celebrate—or don’t—on February 14th. Whether single or in a relationship, women’s preferences around gift-giving, spending, and celebrating reveal diverse perspectives on the holiday. This data provides a closer look at how women view and engage with Valentine’s Day, offering valuable insights for both individuals and businesses. See what men had to say here.

Love Is in the Air—But for Whom?

Valentine’s Day means different things depending on your relationship status. Here’s how our respondents—who all identify as female—described theirs:

  • Single: 38%
  • In a relationship: 57%
  • None of the Above: 5%

With just a few clicks on Zamplia, we gathered these insights in no time. Whether you’re marketing to singles embracing self-love or couples planning a romantic night out, real-time data makes all the difference.

Single Women Speak Out: How They’re Celebrating (or Skipping) Valentine’s Day

How Are Single Women Spending Valentine’s Day?

Not everyone is booking romantic dinners on February 14th. Here’s how single respondents are marking the occasion—or skipping it altogether:

  • Galentine’s Day with friends: 8%
  • Treating myself to something special: 14%
  • Spending time with family: 20%
  • Engaging in hobbies or self-care: 6%
  • I don’t celebrate: 51%

With over half opting out entirely, it’s clear that Valentine’s Day isn’t a must-celebrate event for everyone.

Do Single Women Give Gifts on Valentine’s Day?

Valentine’s Day isn’t just about couples exchanging gifts. Here’s how single respondents approach gifting:

  • I buy gifts for my friends/family: 23%
  • I get something nice for myself: 11%
  • I don’t buy gifts for anyone: 60%
  • I participate in gift exchanges (e.g., Galentine’s, Secret Cupid): 6%

With 60% skipping gifts entirely, it’s clear that many singles see Valentine’s Day as just another day.

Valentine’s Day Spending: Are Single Women Splurging or Saving?

For many singles, Valentine’s Day isn’t a big-budget event. Here’s how much they typically spend:

  • Less than $25: 16%
  • $25 – $50: 22%
  • $50 – $100: 5%
  • More than $100: 1%
  • I don’t spend money on it: 56%

With a majority keeping spending low—or skipping it altogether—this data helps businesses tailor their Valentine’s Day promotions.

What Matters Most to Single Women on Valentine’s Day?

For those who do celebrate, Valentine’s Day is about more than just romance. Here’s what single respondents value most about the occasion:

  • Spending quality time with loved ones: 31%
  • Indulging in self-care and personal treats: 10%
  • Having fun with friends: 10%
  • Creating meaningful memories: 8%
  • I don’t celebrate: 41%

With a large portion skipping the holiday entirely, and others focusing on connections beyond romantic relationships, it’s clear that Valentine’s Day means different things to different people.

How Do Single Women Really Feel About Valentine’s Day?

Not everyone is counting down the days to February 14. Here’s how single respondents feel about the holiday:

  • I love it. It’s a great excuse to celebrate love in all forms: 8%
  • It’s nice, but not a big deal to me: 48%
  • It feels too commercialized: 23%
  • I don’t celebrate it at all: 20%

While some embrace the holiday, most view it as just another day or feel it’s overly commercialized. Understanding these perspectives can help businesses shape more meaningful and relevant messaging around Valentine’s Day.

Valentine’s Day Through the Eyes of Those in Relationships

How Do Women With Partners Couples Celebrate Valentine’s Day?

For those in relationships, Valentine’s Day traditions vary. Here’s how they typically mark the occasion:

  • Romantic dinner at a restaurant: 29%
  • Cooking a meal together at home: 28%
  • Giving gifts and flowers: 11%
  • Planning a weekend getaway: 2%
  • We don’t usually celebrate: 31%

While some opt for classic romantic gestures, many couples keep it low-key or skip the celebration altogether.

What Type of Gift Do People Prefer to Give Their Partner on Valentine’s Day?

When it comes to gift-giving on Valentine’s Day, preferences can vary widely. Here’s what people typically choose:

  • Flowers and chocolates: 22%
  • Jewelry or accessories: 5%
  • An experience (e.g., trip, concert, spa day): 17%
  • A personalized or homemade gift: 9%
  • We don’t exchange gifts: 46%

As you can see, a significant portion of people prefer to skip the gifts altogether, while others opt for traditional or more meaningful presents.

How Much Do Women Typically Spend on Valentine’s Day?

Spending on Valentine’s Day varies, with many opting for a modest celebration. Here’s a breakdown of how much people typically spend:

  • Less than $25: 21%
  • $25 – $50: 24%
  • $50 – $100: 17%
  • More than $100: 10%
  • I don’t spend money on Valentine’s Day: 27%

It’s clear that while some people enjoy a more elaborate celebration, many keep their spending to a minimum or choose to skip it altogether.

Who Typically Plans the Valentine’s Day Celebration in Your Relationship?

When it comes to planning Valentine’s Day, the responsibility can fall on different people. Here’s how it breaks down:

  • I do: 22%
  • My partner does: 9%
  • We plan it together: 31%
  • We don’t plan anything special: 38%

It seems that many couples prefer to keep things spontaneous or avoid planning altogether.

What is Most Important When Celebrating Valentine’s Day?

For many, the meaning of Valentine’s Day is centered around connection and experiences. Here’s what people value most:

  • Spending quality time together: 61%
  • Receiving a thoughtful gift: 7%
  • Making romantic gestures: 5%
  • Creating new memories: 8%
  • I don’t celebrate Valentine’s Day: 18%

As shown, spending time together tops the list for most people, while others prioritize gifts, romance, or new experiences.

How Do People Feel About Celebrating Valentine’s Day?

Opinions about Valentine’s Day can vary, with some people embracing the celebration while others feel indifferent or critical. Here’s how people feel about the holiday:

  • I love it! It’s a special day for romance: 28%
  • It’s nice, but not a big deal: 35%
  • It feels too commercialized: 25%
  • I don’t celebrate it at all: 11%

It seems that while some view it as a romantic occasion, many others are less enthusiastic or feel the holiday has become too commercialized.

What’s Your Ideal Valentine’s Day Date?

Valentine’s Day date preferences can vary greatly, with some opting for a quiet evening and others choosing something more adventurous. Here’s what people prefer:

  • A romantic dinner: 35%
  • A fun activity (e.g., bowling, escape room, movie): 5%
  • A quiet night at home: 43%
  • A surprise getaway: 13%
  • Something non-traditional (e.g., volunteering, adventure sports): 4%

It seems that many people prefer a quiet and intimate celebration, while others are open to surprises or a bit of adventure.

Why Zamplia?

Valentine’s Day is a holiday that resonates differently depending on your relationship status and personal preferences. Whether it’s about romantic dinners, self-care, or spending time with loved ones, our Valentine’s Day insights for women offer a deeper understanding of how women approach this occasion. Thanks to Zamplia’s easy-to-use platform, we gathered real-time data that paints a clearer picture of how women celebrate—or don’t—Valentine’s Day. These insights can help businesses tailor their strategies and messaging to better connect with their audience. Take a tour or book a demo with us today.