Read time: 4 mins

As the festive season approaches, understanding 2024 holiday trends can offer valuable insights into how people celebrate, shop, and unwind. From cherished traditions to gift-giving preferences, this year’s trends highlight the moments and activities that make the holidays magical. Thanks to Zamplia, gathering these insights was easier than ever, providing actionable data for brands and individuals to make the most of the holiday season.

Which Winter Holidays Are People Really Celebrating This Year?

Which winter holidays do you celebrate?

It turns out winter festivities come in many forms, and people love to celebrate. Here’s how the responses shake out:

  • Christmas: 87%
  • Hanukkah: 10%
  • Kwanzaa: 1%
  • Winter Solstice: 5%
  • New Year’s Day/Eve: 66%
  • Diwali: <1%
  • Others: 8%
  • None of the Above: 6%

With Zamplia, collecting these insights was as seamless as a snowflake falling. A few clicks, and we had our data ready to share—perfect for helping businesses prepare for the holiday rush.

How Are People Spending Their Winter Holidays?

How do you typically spend your winter holidays?

When it comes to how people spend their winter holidays, it’s all about quality time and meaningful experiences. Here’s the breakdown:

  • With family at home: 80%
  • Traveling: 11%
  • Attending religious or cultural services: 22%
  • Celebrating with friends: 32%
  • I don’t usually celebrate the holidays: 6%
  • Others: 3%

Gathering this data was a breeze with Zamplia. In just a few simple steps, we deployed the survey and got immediate access to insights that are not only interesting but also helpful for brands looking to connect with their audiences during the holiday season.

What Holiday Traditions Do People Hold Near and Dear?

What are you favorite holiday traditions?

Holiday traditions are the heart of the season, and it seems people have some clear favorites. Here’s how the responses break down:

  • Decorating the home or tree: 44%
  • Exchanging gifts: 63%
  • Watching holiday movies: 50%
  • Cooking or baking festive meals: 61%
  • Attending religious or cultural events: 31%
  • Others: 10%

With Zamplia, putting together this survey was quick and simple. We easily gathered these meaningful insights, providing a snapshot of what truly matters to people during the holidays.

How Much Does Gift-Giving Matter During the Holidays?

How important is gift-giving to your holiday celebrations?

Gift-giving plays a central role in the holidays for many, but its importance varies from person to person. Here’s how respondents weighed in:

  • Very important: 30%
  • Somewhat important: 39%
  • Not very important: 22%
  • Not important at all: 9%

Thanks to Zamplia’s user-friendly platform, setting up and running this survey was a snap. With results ready in no time, we can better understand what makes the holiday season special for everyone.

What Gifts Are at the Top of Everyone’s Holiday Wishlist?

Do You Have a Preferred Type of Holiday Gift You Like to Receive?

When it comes to holiday gifts, preferences range from practical to personal. Here’s what people love to receive:

  • Gift cards: 38%
  • Experiences (e.g., tickets, trips): 10%
  • Handmade or sentimental gifts: 14%
  • Tech gadgets and accessories: 5%
  • Household items: 4%
  • Festive decor/ornaments: 0
  • Jewelry: 2%
  • Luxury items: 1%
  • Beauty products: 1%
  • Sports/recreation gear: 2%
  • Health/wellness items: 3%
  • Games: 9%
  • Books: 1%
  • Crafts: 8%

Gathering these insights with Zamplia was as easy as unwrapping a perfectly tied bow. A quick setup, and the results were ready to help anyone plan the perfect gift-giving season.

When Do People Kick Off Their Holiday Preparations?

When do you usually start preparing for the holidays?

Holiday prep timing is as varied as the traditions themselves Here’s when people like to get started:

  • Early November: 33%
  • After Thanksgiving: 45%
  • December: 16%
  • Last-minute: 6%

Zamplia made gathering these insights a breeze—quick to set up, easy to deploy, and results ready faster than a holiday countdown. These findings are perfect for helping brands tailor their seasonal strategies.

What’s the Ideal Holiday Weather for Most People?

What kind of weather do you prefer during the holidays?

The holidays might bring to mind snowy scenes, but preferences vary widely! Here’s how people feel about holiday weather:

  • Snowy and cold: 26%
  • Mild or warm: 55%
  • No preference: 19%

Using Zamplia, uncovering these weather-related insights was effortless. With just a few clicks, the survey was live, and results were ready to share faster than the first snowflake hits the ground.

What Holiday Activities Are on Everyone’s To-Do List?

Do you focus on any specific holiday activities?

Holiday activities come in all shapes and sizes, but some clearly take center stage! Here’s what people prioritize during the season:

  • Volunteering or donating: 18%
  • Attending parties or social events: 24%
  • Shopping for gifts: 55%
  • Hosting gatherings: 28%
  • Relaxing and unwinding: 57%
  • Others: 7%

With Zamplia, uncovering these trends was a piece of cake. Our simple survey setup delivered actionable insights in no time, helping brands and individuals alike focus on what matters most this holiday season.

Why Zamplia?

The 2024 holiday trends reveal that no matter how people celebrate, the spirit of the season shines through in unique and meaningful ways. Whether it’s decorating the tree, hosting gatherings, or simply relaxing with loved ones, these insights offer a glimpse into what makes the holidays special. With Zamplia, uncovering these trends was as seamless as the season’s first snowfall, making it the perfect tool to stay ahead and connect meaningfully during the most wonderful time of the year. Take a tour or book a demo with us today.