November 2024 | Zamplia

Unwrapping Holiday Insights: What Shoppers Are Saying About Black Friday, Cyber Monday, and More

Shauna Tran2024-12-23T20:41:17+00:00Survey|

Here’s what we learned about how people are planning their holiday spending—and how easy it was to gather these insights with Zamplia.

Steve Male2024-11-27T17:44:24+00:00Methodology|

Hybrid sampling methods empower marketers and researchers to uncover diverse insights and drive creative, data-driven strategies.

Steve Male2024-11-21T22:09:38+00:00Information|

Learn how data fusion techniques help marketers and researchers combine insights from diverse sources for better decision-making.

Steve Male2024-11-19T23:58:54+00:00Methodology|

Discover how online focus group tools empower brands with cost-effective, flexible solutions for gathering insights.

Steve Male2024-11-18T17:27:23+00:00Information|

Discover how consent-driven data collection builds trust, enhances compliance, and drives results with smarter strategies.

Steve Male2024-11-14T23:51:08+00:00Methodology|

Voice-of-customer programs help brands create customer-centric strategies, improve satisfaction, and build loyalty by actively listening.

Steve Male2024-11-13T19:22:01+00:00Methodology|

Discover how using longitudinal study panels to follow consumer behaviour over time can boost brand loyalty.

Steve Male2024-11-11T17:29:11+00:00Information|

Learn how to manage survey bias reduction in market research with methods that enhance data accuracy.