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Your Back-to-School Spending Report Is Ready
Thanks for your interest in the study. Your download is available now. Explore the data behind how U.S. households are approaching back-to-school spending in 2026.
More Resources & Insights
Survey
Summer 2026: Splurge or Save? Inside America’s “Strategic Splurge” Season
New research from Zamplia reveals the summer spending trends shaping consumer behavior, from strategic splurging and deal hunting to brand switching and financial caution.
Survey
Only If It’s On Sale: What American Shoppers Really Think About Full-Price Buying in 2026
Americans are increasingly driven by deals, reshaping brand loyalty, pricing strategy, and purchase behavior.
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