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2024 Holiday Trends: What People Celebrate, Buy, and Enjoy Most
Discover 2024's top holiday trends, from favorite traditions and gift preferences to weather and activity insights.
How Census-Representative Sampling Can Elevate Your Marketing Strategies
Census-representative sampling helps businesses create inclusive campaigns with actionable insights from diverse audiences.
Target Smarter: The Power of Geolocation-Based Sampling
Geolocation-based sampling can unlock targeted insights, helping brands tailor strategies with precision.
Unlocking Smarter Audience Insights with Predictive Analytics in Sampling
Predictive analytics transforms audience sampling to drive smarter, data-backed decisions and optimize engagement strategies.
Unwrapping Holiday Insights: What Shoppers Are Saying About Black Friday, Cyber Monday, and More
Here’s what we learned about how people are planning their holiday spending—and how easy it was to gather these insights with Zamplia.
How Creative Teams Benefit from Combining Hybrid Sampling Methods
Hybrid sampling methods empower marketers and researchers to uncover diverse insights and drive creative, data-driven strategies.
Uniting Data Sources: A Creative Guide to Data Fusion Techniques
Learn how data fusion techniques help marketers and researchers combine insights from diverse sources for better decision-making.
Crafting Connections: Unlocking the Potential of Online Focus Group Tools
Discover how online focus group tools empower brands with cost-effective, flexible solutions for gathering insights.
Consent-Driven Data Collection: The ROI of Respect
Discover how consent-driven data collection builds trust, enhances compliance, and drives results with smarter strategies.
Listening to What Matters: Using Voice-of-Customer Programs to Gain a Competitive Edge
Voice-of-customer programs help brands create customer-centric strategies, improve satisfaction, and build loyalty by actively listening.