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  • Resources
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  • What Shoppers Are Saying About Black Friday, Cyber Monday, and More
    Unwrapping Holiday Insights: What Shoppers Are Saying About Black Friday, Cyber Monday, and More
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Unwrapping Holiday Insights: What Shoppers Are Saying About Black Friday, Cyber Monday, and More

Shauna Tran2024-12-23T20:41:17+00:00Survey|

Here’s what we learned about how people are planning their holiday spending—and how easy it was to gather these insights with Zamplia.

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  • How Creative Teams Benefit from Combining Hybrid Sampling Methods
    How Creative Teams Benefit from Combining Hybrid Sampling Methods
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How Creative Teams Benefit from Combining Hybrid Sampling Methods

Steve Male2024-11-27T17:44:24+00:00Methodology|

Hybrid sampling methods empower marketers and researchers to uncover diverse insights and drive creative, data-driven strategies.

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  • A Creative Guide to Data Fusion Techniques
    Uniting Data Sources: A Creative Guide to Data Fusion Techniques
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Uniting Data Sources: A Creative Guide to Data Fusion Techniques

Steve Male2024-11-21T22:09:38+00:00Information|

Learn how data fusion techniques help marketers and researchers combine insights from diverse sources for better decision-making.

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  • Unlocking the Potential of Online Focus Group Tools
    Crafting Connections: Unlocking the Potential of Online Focus Group Tools
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Crafting Connections: Unlocking the Potential of Online Focus Group Tools

Steve Male2024-11-19T23:58:54+00:00Methodology|

Discover how online focus group tools empower brands with cost-effective, flexible solutions for gathering insights.

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  • Consent-Driven Data Collection: The ROI of Respect
    Consent-Driven Data Collection: The ROI of Respect
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Consent-Driven Data Collection: The ROI of Respect

Steve Male2024-11-18T17:27:23+00:00Information|

Discover how consent-driven data collection builds trust, enhances compliance, and drives results with smarter strategies.

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  • Using Voice-of-Customer Programs to Gain a Competitive Edge
    Listening to What Matters: Using Voice-of-Customer Programs to Gain a Competitive Edge
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Listening to What Matters: Using Voice-of-Customer Programs to Gain a Competitive Edge

Steve Male2024-11-14T23:51:08+00:00Methodology|

Voice-of-customer programs help brands create customer-centric strategies, improve satisfaction, and build loyalty by actively listening.

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  • How Longitudinal Study Panels Bring Clarity to Shifting Consumer Trends
    How Longitudinal Study Panels Bring Clarity to Shifting Consumer Trends
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How Longitudinal Study Panels Bring Clarity to Shifting Consumer Trends

Steve Male2024-11-13T19:22:01+00:00Methodology|

Discover how using longitudinal study panels to follow consumer behaviour over time can boost brand loyalty.

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  • Tackling Survey Bias Reduction
    Tackling Survey Bias Reduction: Proven Methods for Reliable Insights
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Tackling Survey Bias Reduction: Proven Methods for Reliable Insights

Steve Male2024-11-11T17:29:11+00:00Information|

Learn how to manage survey bias reduction in market research with methods that enhance data accuracy.

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  • The Power of Post-stratification Adjustments
    Fine-Tuning Your Data: The Power of Post-stratification Adjustments
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Fine-Tuning Your Data: The Power of Post-stratification Adjustments

Steve Male2024-10-21T20:59:04+00:00Information|

Discover how post-stratification adjustments can refine your market research and marketing strategies by correcting demographic imbalances.

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  • Maximizing Market Research with Blended Sampling Techniques
    Maximizing Market Research with Blended Sampling Techniques
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Maximizing Market Research with Blended Sampling Techniques

Steve Male2024-10-17T16:14:43+00:00Methodology|

Blended sampling techniques can transform your market research with more diverse, balanced data to gain deeper insights.

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Zamplia
Toronto, ON
(Head Office)
401 The West Mall
Unit 700
Toronto, ON, Canada
M9C 5J5
1-866-84LOGIT
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