Do consumers trust AI when they shop? Most are aware of it, nearly half have purchased because of it, but transparency ultimately determines whether trust grows or breaks.

Fresh consumer insights reveal a surprising shift in how 370 Americans are approaching Super Bowl LX-and it's not what advertisers expect .

Canadians are redefining holiday gifting in 2025, balancing a growing preference for experiences like travel and concerts with the practical appeal of traditional gift cards.

Zamplia’s latest survey shows that while most Canadians deeply value Remembrance Day, few fully understand the broader history and experiences of the veterans they honor.

When Zamplia surveyed 308 Canadians this October, we set out to answer a simple question: How are consumers navigating Halloween amid economic pressure, social media influence, and shifting priorities?

Imagine walking into your colleague’s home office and spotting a meticulously arranged display of blind-box figures alongside a half-built LEGO Architecture set.

As the 2025 school year begins, Zamplia set out to understand how real families are adapting.

Our latest study highlights public concern about extreme weather and how prepared people feel to handle it.

As Pride Month becomes a recurring fixture in brand campaigns, consumer opinions on LGBTQ+ representation and corporate allyship continue to evolve.

Our survey reveals important insights into mental health awareness—how comfortable people are discussing mental health, the challenges they face, and what they believe can improve support and understanding.