Understanding spring consumer trends is essential for businesses looking to connect with their audience during this dynamic time of year.

In honor of International Women's Month, we conducted a survey to explore how women engage with subscription services.

From bracket habits to viewing preferences, these March Madness fan insights offer valuable takeaways for sports networks, advertisers, and businesses alike.

Valentine’s Day holds different meanings for everyone, and our study, which includes only male respondents, highlights the varying ways women celebrate—or don’t—on February 14th.

Valentine’s Day holds different meanings for everyone, and our study, which includes only female respondents, highlights the varying ways women celebrate—or don’t—on February 14th.

The Super Bowl is more than just a football game—it’s an event that brings together a variety of traditions, preferences, and habits.

New Year's traditions vary widely, and in this post, we share key survey insights on how people celebrate, what they drink, and the resolutions they make, all powered by Zamplia.

Discover 2024's top holiday trends, from favorite traditions and gift preferences to weather and activity insights.

Here’s what we learned about how people are planning their holiday spending—and how easy it was to gather these insights with Zamplia.