When Zamplia surveyed 308 Canadians this October, we set out to answer a simple question: How are consumers navigating Halloween amid economic pressure, social media influence, and shifting priorities?
Imagine walking into your colleague’s home office and spotting a meticulously arranged display of blind-box figures alongside a half-built LEGO Architecture set.
As the 2025 school year begins, Zamplia set out to understand how real families are adapting.
Our latest study highlights public concern about extreme weather and how prepared people feel to handle it.
As Pride Month becomes a recurring fixture in brand campaigns, consumer opinions on LGBTQ+ representation and corporate allyship continue to evolve.
Our survey reveals important insights into mental health awareness—how comfortable people are discussing mental health, the challenges they face, and what they believe can improve support and understanding.
Understanding spring consumer trends is essential for businesses looking to connect with their audience during this dynamic time of year.
In honor of International Women's Month, we conducted a survey to explore how women engage with subscription services.
From bracket habits to viewing preferences, these March Madness fan insights offer valuable takeaways for sports networks, advertisers, and businesses alike.
Valentine’s Day holds different meanings for everyone, and our study, which includes only male respondents, highlights the varying ways women celebrate—or don’t—on February 14th.
