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Case StudiesConsumer Pulse
The Steady Squeeze: How U.S. Consumers Are Really Managing Money This Fall
New survey data on where U.S. consumers are cutting back, what's driving their decisions, and what it means for your Q4 planning.
Based on a live survey of 300 U.S. adults, fielded September 2026.
How U.S. Consumers Are Adjusting Their Spending
From looking for savings through coupons and cashback to protecting essential purchases, these behaviours offer a snapshot of how consumers are approaching their budgets heading into Q4.
- 60% say their finances haven't changed in 6 months
- 53% are using coupons or cashback apps to save
- 8% are cutting back on groceries, the most protected category
What The Data Reveals About Fall And Holiday Spending
From everyday cost-saving strategies to financial resilience and holiday spending plans, this research explores how U.S. consumers are adjusting their budgets this fall and what those behaviours could mean for the months ahead.
- Exactly which categories consumers are cutting back on this fall, and which they're protecting
- The cost-saving tactics already in widespread use, from cashback apps to private-label switching
- How consumers are using, or avoiding, Buy Now, Pay Later services
- How financially resilient households really are to a surprise $500 expense
- What the data says about holiday spending intent heading into Q4
More Resources & Insights
Uncategorized
Steve Male Promoted to Chief Innovation Officer of The Logit Group, Will Continue to Lead Zamplia
The Logit Group promotes Steve Male to Chief Innovation Officer, expanding his role across innovation, AI, client solutions, and Zamplia.
Survey
Summer 2026: Splurge or Save? Inside America’s “Strategic Splurge” Season
New research from Zamplia reveals the summer spending trends shaping consumer behavior, from strategic splurging and deal hunting to brand switching and financial caution.
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