Beyond the Poppy: What Canadians Really Know About Veterans
Zamplia’s latest survey shows that while most Canadians deeply value Remembrance Day, few fully understand the broader history and experiences of the veterans they honor.
The Halloween Paradox: How Canadians Keep Tradition Alive While Everything Changes
When Zamplia surveyed 308 Canadians this October, we set out to answer a simple question: How are consumers navigating Halloween amid economic pressure, social media influence, and shifting priorities?
The Secret Obsession of the Adult Collectible Toys Market
Imagine walking into your colleague’s home office and spotting a meticulously arranged display of blind-box figures alongside a half-built LEGO Architecture set.
5 Strategies to Rebuild Trust in Today’s “Glass-Box” Research Era
New research reveals a shocking reality: 45% of marketing data used for business decisions is incomplete, inaccurate, or outdated.
The New Rules of Back-to-School
As the 2025 school year begins, Zamplia set out to understand how real families are adapting.
How Deep Is Public Concern About Extreme Weather?
Our latest study highlights public concern about extreme weather and how prepared people feel to handle it.
4 Signs Your Panel Sample Quality May Be at Risk
Discover how to identify poor panel sample quality and prevent data issues before they impact your research results.
How to Catch Low-Quality Survey Respondents Before They Compromise Your Data
Whether it’s a quick-turn consumer study or a high-stakes policy tracker, poor-quality participation can quietly degrade results and lead to inaccurate conclusions.
Panel Fatigue in Online Sampling: How to Spot and Fix It
Whether you're fielding a quick consumer survey or a complex B2B tracker, the quality of your data hinges on the people behind the responses.
What Consumers Really Think About Pride Month Branding
As Pride Month becomes a recurring fixture in brand campaigns, consumer opinions on LGBTQ+ representation and corporate allyship continue to evolve.