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Researchers know that poor market research feasibility leads to bad outcomes: missed quotas, delayed timelines, wasted budget, and frustrated clients. Yet too often, feasibility is treated as a rough estimate instead of the strategic tool it should be.

Key Takeaways

  • Poor feasibility planning can lead to missed quotas, inflated costs, and delayed timelines.
  • Many feasibility estimates rely on outdated or incomplete data, increasing project risk.
  • Treating feasibility as a strategic step—not a guess—can prevent sample waste and improve outcomes.

What Goes Wrong with Traditional Feasibility?

Many researchers still rely on assumptions, legacy incidence rates, or disconnected vendor estimates when planning a project. The result? Quotas that look achievable on paper but stall in the field. Over-sampling low-incidence groups that inflate CPI. Mid-field pivots that increase timelines and reduce data quality. Scrambled re-feasibility or last-minute vendor switches.

Even the best research designs can fail if they’re based on incomplete or outdated feasibility inputs. As Steve Male, Zamplia’s EVP of Innovation, puts it, “Feasibility isn’t just about whether you can field a study—it’s about whether you can field it efficiently, on time, and without compromising quality.” That kind of reliability is what turns feasibility from a guess into a strategic advantage.

Protect Your Time and Budget Before You Field

Smart market research feasibility planning doesn’t just avoid wasted sample—it builds trust, keeps costs aligned, and ensures you can deliver on time.

Zamplia Turns Feasibility into a Strategic Advantage

We built Zamplia to give researchers the tools to evaluate feasibility with clarity and control. Here’s how we help prevent sample waste before it starts:

  • Real-time feasibility counts from global sample sources
  • 1,800+ profiling variables to target the right audiences with precision
  • Source-level transparency into feasibility and CPI, so you can compare vendors before committing
  • No black box estimates—just actionable, up-to-date data

Whether you’re testing a broad consumer concept or launching a niche B2B study, Zamplia helps you run feasibility that reflects today’s reality, not last year’s assumptions.

Want to take the guesswork out of your next study? Schedule a demo to see how Zamplia can help you scope, price, and plan with confidence.