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Spring brings a wave of changes, from outdoor activities and spring cleaning to the challenges of seasonal allergies. Understanding spring consumer trends is essential for businesses looking to connect with their audience during this dynamic time of year. Our survey provides valuable insights into how people engage with the season, revealing key patterns in behavior, mood, and habits. These findings offer actionable data for businesses aiming to improve their marketing strategies and customer engagement during the spring months.

Which Spring Activities Are Most Enjoyed?

What Do People Love Most About Spring?

In our survey, we asked respondents to share their favorite thing about spring. The answers reflect a range of seasonal highlights that people look forward to each year:

  • Flowers blooming – 26%
  • Longer days – 13%
  • Outdoor activities – 18%
  • Warmer weather – 43%

These responses reveal that for many, the simple joy of warmer weather and natural renewal are what make spring so special.

Which Spring Activities Are Most Enjoyed?

We asked survey participants to tell us which spring activity they enjoy the most. The results reflect a mix of relaxation, movement, and seasonal routines:

  • Attending festivals or markets – 23%
  • Gardening – 24%
  • Hiking or walking – 37%
  • Spring cleaning – 17%

These responses highlight how many people use the season to get outside, reconnect with nature, and take part in community or home-based activities.

How Common Is Spring Cleaning at Home?

To understand how widespread spring cleaning traditions are, we asked respondents whether they typically do a big spring cleaning at home. Here’s how they answered:

  • No, not really – 10%
  • Sometimes, if I have time – 33%
  • Yes, every year – 57%

The results show that for most people, spring cleaning remains a regular seasonal routine, with over half making it an annual habit.

What Does Spring Cleaning Typically Involve?

For those who take part in spring cleaning, we asked which specific tasks they usually tackle. The responses show that people focus on both indoor and outdoor spaces, with many engaging in multiple cleaning activities:

  • Deep cleaning kitchen and bathrooms – 27%
  • Washing windows – 27%
  • Cleaning floors and carpets – 28%
  • Organizing closets or storage spaces – 23%
  • Decluttering and donating unused items – 24%
  • Dusting hard-to-reach places (ceiling fans, vents, etc.) – 24%
  • Cleaning patio/balcony/outdoor areas – 23%
  • Gardening or yard work – 26%
  • Gutter cleaning – 13%
  • Sprinkler maintenance or outdoor water systems – 11%
  • Cleaning or storing seasonal items (e.g., winter gear, holiday decor) – 18%

These responses suggest that spring cleaning goes beyond just tidying up—it often includes deep cleaning, organization, and maintenance both inside and outside the home.

How Does Spring Affect People’s Mood?

We asked respondents how the spring season impacts their mood. The responses show a clear trend toward positive emotional shifts:

  • I actually feel more tired during spring – 1%
  • I feel much more energetic and happy – 65%
  • I notice a slight mood boost – 28%
  • No change – 6%

Overall, spring seems to lift spirits for the majority, with many reporting a noticeable boost in energy and happiness.

Do People Suffer from Spring Allergies?

To understand how common seasonal allergies are, we asked participants whether they experience allergy symptoms in the spring. Here’s how they responded:

  • A little bit – 55%
  • I’m not sure – 1%
  • Not at all – 19%
  • Yes, badly – 25%

The findings show that a significant majority deal with spring allergies to some degree, with only a small portion unaffected by seasonal triggers.

How Do People Manage Spring Allergies?

For those who experience seasonal allergies, we asked how they typically deal with their symptoms. Responses reflect a range of strategies, from medication to lifestyle adjustments:

  • I avoid allergens as much as possible – 5%
  • I don’t do anything specific to manage them – 24%
  • I receive allergy shots (immunotherapy) – 1%
  • I take over-the-counter medication – 50%
  • I use natural or home remedies – 10%
  • I use prescription allergy treatments – 10%

The majority rely on over-the-counter solutions, while a smaller segment turns to natural methods or prescribed treatments.

Do People Travel or Take Vacations in the Spring?

We asked respondents whether they typically travel or take vacations during the spring months. Here’s how they answered:

  • Never – 11%
  • Occasionally – 45%
  • Rarely – 24%
  • Yes, every spring – 21%

While some travel annually, most people take trips only occasionally, suggesting spring is a flexible travel season rather than a fixed vacation time.

Why Zamplia’s Spring Insights Matter

Understanding how people engage with spring activities, traditions, and challenges offers valuable insights into seasonal behavior and preferences. From the joy of warmer weather to the ongoing battle with spring allergies, these insights reveal how the season influences mood, routines, and overall well-being. By leveraging this information, businesses can better cater to seasonal demands and connect with their audience in more meaningful ways. At Zamplia, we specialize in capturing real-time data that provides a clear picture of how consumers experience each season. Whether you’re looking to fine-tune your marketing efforts or create products that resonate with springtime interests, Zamplia’s platform offers the tools you need to make informed decisions. Take a tour or book a demo with us today.