TORONTO, ON — September 30, 2026 — The Logit Group has promoted Steve Male to Chief Innovation Officer. In his expanded role, Steve will lead the company’s innovation strategy while continuing to lead Zamplia, The Logit Group’s sample marketplace and research technology platform.

As Chief Innovation Officer, Steve will help advance new client-focused products and services, improve internal processes, and continue developing Logit’s AI practice. He will work across technology, operations, data quality, and client-service teams to turn practical ideas into scalable solutions that help research teams work more efficiently and deliver more reliable outcomes.

Building the Next Phase of Zamplia

Steve’s continued leadership of Zamplia reinforces the platform’s connection to The Logit Group’s broader research-delivery ecosystem.

Zamplia helps research teams source, route, manage, and deliver B2B and consumer sample through a technology-enabled platform supported by experienced research professionals, operational delivery, and consistent quality controls. The platform is designed to make the sample process more transparent, efficient, and manageable for modern research teams.

As The Logit Group continues to invest in technology, AI, automation, and specialized expertise, Zamplia will remain focused on practical improvements that support the research workflow, from feasibility and audience sourcing through project delivery.

“The most valuable innovations solve real problems,” said Steve Male, Chief Innovation Officer at The Logit Group. “Our focus will be on technologies that improve quality, increase efficiency and help our teams and clients work more effectively. I am excited to continue building on the progress we have made across Logit and Zamplia.”

Innovation With a Practical Purpose

Steve’s appointment reflects The Logit Group’s commitment to innovation that improves how research is delivered, evaluated, and used.

In his new role, Steve will help connect emerging technology with the people, processes, and quality controls required to deliver dependable research at scale. His mandate includes advancing Logit’s portfolio of proprietary innovations and identifying new ways to improve client value across the research lifecycle.

For Zamplia clients and partners, this leadership continuity means continued focus on:

  • Simplifying access to B2B and consumer sample
  • Supporting more reliable and efficient research delivery
  • Applying technology and automation where they improve speed, consistency, and the client experience
  • Connecting sample delivery with The Logit Group’s wider capabilities in quality, workflow efficiency, and research execution
  • Developing practical solutions around the real operational challenges research teams face

Continued Leadership Across Logit

Steve previously served as Executive Vice President of Innovation & Strategic Partnerships, a role he has held since November 2023. Since joining The Logit Group through its acquisition of Cido Research, he has contributed to the development of Zamplia, the establishment of Logit’s AI practice, and strategic relationships with research and technology providers.

The appointment strengthens the connection between Zamplia and The Logit Group’s broader portfolio of capabilities, including solutions designed to improve respondent verification, open-ended response quality, workflow efficiency, and research execution.

As demand grows for faster, more flexible, and more dependable research delivery, Zamplia will continue helping research teams access B2B and consumer sample with the operational expertise and quality controls needed to make confident decisions.

Read The Logit Group’s full announcement: The Logit Group Promotes Steve Male to Chief Innovation Officer